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The rapid growth in digitalisation and use of social media is changing the way financial products are marketed and distributed. Online domestic and cross border offerings of financial services and products provide new opportunities for firms to reach potential clients and for investors to access to a wider range of financial products.
The Final Report analyses the developments in online marketing and distribution of financial products to retail investors in IOSCO member jurisdictions, both domestically and on a crossborder basis. It presents toolkits of policy and enforcement measures, which include seven and five measures, respectively, that would help in addressing the issues and risks associated with online marketing and distribution.
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